Smiley® Originals

Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley® icon to highlight good news stories.

For 50 years, The Smiley® has shaped the way we share happiness and express ourselves through iconic products found worldwide.

Smiley® is an evergreen lifestyle brand that has influenced musical generations, social movements, popular culture and the pursuit of happiness.

Five decades later, Smiley® has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

Its’s KraveGolf’s mission to put a Smiley® in every bag. Please feel free to browse our officially licenced Smiley products at your pleasure. Have a nice day!

• Fits Most Mallets and Compact Mallets – E.G Fits (Odyssey Stroke Lab MARXMAN)
• Designed and manufactured in the UK
• UV Resistant
• Industrial Double Magnetic Adjustable Closure
• Fleece Interior